Analysis of the ceramic industry trends functional products will become the meat and potatoes.
Ceramic tile industry is how to maintain a healthy development, have to be controlled from the source of the ceramic market, targeting the high-end market had become the enterprise's development strategy, to strengthen the production enterprises of their own behavior self-discipline, strictly control the production process from raw materials to ensure product quality stability at the same time depends on is not environmentally friendly. The split brick through efforts to improve the technological content of products to increase innovation to achieve sustainable development path.
With the advent of the annual household decoration season, especially the tile market is extremely strong. But the price war in the past, the 2012 subprime situation rarely see, replaced by high-end products based brand war, national policy has been to control the high-energy ceramic enterprises. With With fuel prices rising and the relative shortage of ceramic raw materials, the cost of production of the ceramic block all the way up. Due to the continuous implementation of the price of a few years ago, the vast majority of ceramic enterprises almost no profit at all.
Rising costs, companies face selling at a loss, and to build the brand, developed a high degree of difficulty of the new natural choice to become part of the enterprise, aimed at the high-end market with high profit margins. , Many tile manufacturers to market new products, many of which are products manufactured before changing form. The situation is a direct result of the tile market frequent new surface thriving, but in fact I am afraid that will produce some foam.
At present, the ceramic tile industry is still facing blind increase, new enterprises are emerging, production war in full swing, and lack of innovation and many other issues. The ceramic industry is not yet mature and norms, and the market demand, which provides living space for many small businesses. Ceramic industry increasingly fierce competition, high raw material prices, which also makes some companies using inferior raw materials, price degraded the quality of their products simply can not be guaranteed. The price war is not intense as before, but there are still more companies with pricing strategies to squeeze the same market of domestic or foreign, no doubt fancies, the last round loser.
It is reported that the ceramic tile industry is how to maintain a healthy development, have to be controlled from the source of the ceramic market, targeting the high-end market had become the enterprise development strategy to strengthen the production enterprises of their own behavior self-discipline, strictly control the production process from raw materials to ensure product quality stability depends not environmentally friendly. Increase innovation through efforts to improve the technological content of products, in order to achieve sustainable development path.
Tiles, based on the construction of the refractory metal oxide and semi-metal oxide through grinding, mixing, pressing, glazing, sintering process, and the formation of an acid porcelain or stone or decorative material, Total called tiles. Its raw materials from clay, quartz sand mixture. For centuries, the decorative effect of the tile with the improvement of ceramic tile production methods improved. For example, during the Islamic period, all decorative tile in Persia reached its peak.
Subsequently, the use of ceramic tile is increasingly popular around the world, in many countries and cities, ceramic tile production and decoration reached a peak. In the historical process of the tile mosaics of Spain and Portugal, the Italian Renaissance tiles, glazed tiles of Antwerp, Dutch tile and ceramic tile in Germany has landmark significance.
In ancient times, the tiles are handmade, that is, each tile are hand-molded, hand-colored, so each tile is a unique work of art. Tiles used almost all aspects of the building, such as: walls, floors, ceilings, fireplaces, frescoes and building external walls. Today, worldwide, ceramic tile is no longer a handmade, hand-colored, but the use of automated production technology, the human hand is only used to install the tiles. As in the past, indoor and outdoor use decorative tiles, such as: floors, walls, countertops, fireplaces, fountains and facades.
Xiaobian that the future development of the tiles should move towards energy-saving, thin, landscaping, features such as direction.
Tile brand marketing trends:
From selling ceramic tiles, brand, to sell, to the main cultural, lifestyle, tile brand marketing more and more high-end, specific marketing, advertising, distribution channels, president of signings, event marketing, terminal sales, F4 topic of marketing, FEA integrated marketing communication constitutes a variety of ways the tile brand marketing territory.